WOM, we marketers call it. It looks short and simple. But boy, does it have amazing effects on product promotion!
People who speak, share an opinion on a product and disperse information about it, that’s essentially what Word of Mouth is. Here are some reasons why it can be the Game Changer for your product-
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Sanitary pads are offering extra long wings, the tax system is more than willing to cut these wings off!
Why India, why?
Earlier, we raised our voices on sindoor and bangles becoming free and not sanitary pads. Today, after the implementation of the new tax system, GST (no need for any introduction there, right?), we are surprised even more. It is clear that the Government of India wants people to have free safe sex, as condoms and contraceptives have become tax-free. But sanitary pads have still not managed to become tax-free. They still fall under the 12% tax bracket of GST.
Continue reading “Why aren’t sanitary pads tax-free! Why, India?”