If a picture can speak a thousand words then a video, well it can get you 1000 sales! With this, there are 6 more reasons why I believe online video marketing is the best thing to get sales for your brand. Here they are:
1) We Indians love stories:
We’ve grown up on them & we can never get enough of them. Video stories are not only easy to understand but are highly engaging. Plus you can share tons of information via a video, because it’s easier for the human mind to register videos, increasing recall value.
2) Videos increase engagement:
Your customer is 65% more likely to engage in your services after viewing your video compared to any other medium. More than 80% mobile users share videos they see & like. 35% internet users trust brands more that have videos listed. Having an online video marketing plan is likely to increase conversion rates by almost 75%. I rest my case on this point.
3) Data speeds are increasing rapidly in India:
Internet speeds have risen from 9.6 Kbps in 1995 (yup, that low!) to 3.6 Mbps in 2016 (yet, we’re not even in the top 100 when it comes to fastest internet speeds in the world). Now, this is a very important point. Why? Videos consume data which, if not provided swiftly, result in buffering, which in turn is most likely to result in a bounce for your engagement. Earlier, this would result in your videos not even being viewed completely, but not today!
4) Online Media Love Videos:
Right from Google, Facebook, Instagram, etc. all the digital giants are ranking online video marketing higher due to its high engagement and are more likely to place you at the top of search lists if you have more videos! Moreover, videos would boost your ranking tremendously if you’re the first in your field to post videos about your services/products.
5) Videos are engaging:
The maximum time spent on any media by any person is on videos. The reason? Watching a video takes little effort compared with reading long product descriptions and posts. Video allows you to engage an audience that may dismiss the information you would otherwise give through text. You can have a look at our process of creating amazing videos.
6) Videos are cheaper:
Yes! The thought that in order for a video to work, it has to be a masterpiece is misunderstood. The simplest & most direct videos have the most unexpectedly amazing results. If you compare the cost it takes to make a video & any other media, to get the same amount of engagements you’ll know what I’m talking about. How to make cheap videos you ask? I’ll tell you that in the next blog!
Today, with the onslaught of technology, how can you engage your customer first and make a deeper, lasting impact? Videos are the very answer to this question!
Let me know what you think in the comments below.