Tag: digital marketing


Predictive Analysis

Harnessing the Power of Predictive Analysis in Digital Marketing: Tools and Techniques

In today’s fast-moving digital world, knowing what consumers will do next is crucial for businesses to stay ahead. Predictive analysis is a high-tech method that uses past data and math to predict future trends. It’s changing the game in digital marketing. By using tools for predictive analysis, businesses can make smart decisions, improve their marketing…
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Enhancing Digital Marketing Strategies

Digital marketing has become an integral part of the modern business landscape. With the evolution of technology and the shift towards online platforms, businesses are increasingly turning to digital marketing strategies to reach their target audience and drive growth. In this blog, we will explore the world of digital marketing and provide insights into the…
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Digital Marketing in Pandemic, a Game Changer.

Your customers may no longer be on streets or in offices or in the community where you usually find them, but they are on their screens. Which means your services can still find them.   OOH (out of home) advertising like billboards have much lower exposure due to people staying at home. Event marketing has come…
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To invest or not to invest in Digital Marketing during Covid-19 pandemic? That is the question.

And suddenly it seems like the world stands still. Covid-19 has changed the global scenario. Economic slowdown. Stock market crashed. Businesses are facing a lot of challenges in this pandemic.  But, This too shall pass. However, it’s observed that companies are squeezing their marketing budget to save the costs.  Considering the customers’ mindset in this…
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Why Ignoring Social Media Is Bad For Your Business?

Unless you’ve been living under a rock (or in denial), you’ll know how important Social Media platforms are and how integral they have become in our lives. Just to clear the air:“Websites and applications that enable users to create and share content or to participate in social networking are called Social media” They have become…
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According to Google, on an average, it now processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Google alone has a 65% market share in desktop searches & 95% in mobile searches. Hence the term, “Google it!”. More people on mobile…
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