Before we jump to the guidelines to write SEO friendly content, let’s talk about what exactly is SEO and why do you need to do it anyway. SEO is a commonly used term in digital marketing and is an abbreviation for Search Engine Optimization. This is a process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results
That’s right, getting ranked without ANY paid activities, all organic. Today, it is easy to just buy ads that run on your customer’s web search but these ads tend to be annoying and hence an organic presence is a must.
Here are 5 guidelines to write SEO friendly content
- Rock solid keyword research
- Tell people what they want to know
- Technicalities of SEO
- Length matters
- Learn from the market
Step 1. Rock Solid Keyword Research
You are going to be posting on your site but the results will be displayed on the net, this is nothing short of going to war. With so many tanks and in the battlefield you need to find the right ammunition to make an impact.
Keywords are what your audience is searching for your services with. You need to Find out which keywords and phrases people are searching for (as well as what you can be competitive in).
This can get a handful at times and so we suggest you keep an excel sheet for each category.
Step 2. Tell people what they want to know
Now you have the keywords i.e what your audience is searching for, the next step is providing value. This is where your content writer comes in.
The content writer needs to get in the shoes of the customers to understand what is it that they are really looking for and how your business can best help them. Because at the end of the day, it is not just about the flowery language but about relevance, on which Google ranks your page.
A good write up consists a keyword in the title, once in the opening paragraph, twice in the body and once in the footer. But other than that you also use “LSIs” or Latent Semantic Index which is a concept that search engines like Google use to discover how a term and content work together to mean the same thing. By using LSI keywords, you’re better able to create content that flows in a more conversational way.
Remember, a good content writer writes what people want to know not just what you want to say. This is how you ensure lower bounce rates.
Step 3. Technicalities of SEO
All the right keywords on God’s green earth will not help you if your site is not well maintained.
Understanding how Google crawls pages and hands out link authority can really help you build a solid strategy. You see, content isn’t just about writing a singular blog post, it’s about writing a whole bunch of them and clubbing it together to make a story(flow).
Step 4. Length Matters
This is not about catchy phrases or copy writing, this is a story. A story of your brand and hence it deserves to be treated like one.
Search engines tend to give preference to longer blogs and articles, and for good reason. Try to shoot for at least 600 words, but if you can get to 1,000 or more, go for it. The longer your content, the more value you’re going to give your readers, and the better chance you’ll have at lower your bounce rate
Step 5. Learn from the market
You can say Google is something of a marketplace for tons of information shared every day. And in this bustle, for your article to be the bestseller, you need to learn from the market place.
Thorough research is definitely required before hitting that publish button, but that is not what we mean here. After you publish the blog, monitor its performance. See how it works in comparison to your other articles and edit it accordingly. Google acknowledges changes in the blog and marks you active. Thereby pulling you up to the top.
You are up to speed on guidelines to write SEO friendly content, Happy Writing.
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