Backstage to an Agency Writer’s Blogs.

Backstage to an Agency Writer’s Blogs

A blog is something that brings the content and copywriting skills together in a writer in any agency. A content writer will effortlessly write the body of the blog, once he/she understands the brief. Faster, if it’s a blog for an existing client. It is a 450-800 word long, boring article that talks about the features of the client’s products or services. But, there is something missing, like always. The sense of incompleteness takes over.

And out of nowhere there is this transformation. A messiah, to save this mundane piece of writing and to save the readers from reading a manual of a blog. Alas, the copywriter surfaces. This is probably how Bruce Banner feels like when he turns into the Hulk. Does not particularly feel that great, but then everything is just so much bigger, greener and text smashing-ly better.

blog content and copy

The copy writer brings the party feels to the blog. The features of the products will now have an additional relevance which was earlier missing and unthought of. Most importantly, the blog topic gets a major lift. That is the real hunting ground of the copy guy. I mean would you rather read “Home Automation for Women” or “Women and Technology”?

This transition from content to copy and back, takes a toll on the writer. Dr. Banner will agree. Sometimes, the two aren’t on the same page, no matter the goal. Like in Infinity War, when Hulk (spoiler alert) repeatedly said no to Bruce the copy guy says no to the content guy as well. As a result, you have 1 sad writer stuck with boring content, wasting time googling copy line. Yes, really.

Similarly, the copy guy gets stuck without the content guy. A copy writer can write 2 to 3 really good lines and that’s it. That’s level max, he cannot write paragraphs. Which by the way, are quintessential for a blog, as you may have guessed.

The key like any Hulk movie is to always stay angry! Did that just happen? Yes, it did. Only here Angry = Excited. I can say this with experience that staying excited is difficult when 2 blogs are scheduled in a month for every client and you have like 6. I’m going to go all dramatic and say it, take one blog at a time. That is the only way to enjoy your work.

Zainul Lamak

How to start Affiliate Marketing?

how to start affiliate marketing

Affiliate Marketing is a term that is thrown around a lot nowadays with 9/10 marketers saying that it is very vital to their communication strategy. We are going to discuss how to start affiliate marketing. It is one of the oldest strategies and yet it’s importance has increased now more than ever. With organic reach on Facebook is decreasing day by day and customer acquisition costs going through the roof, marketers have reached out to affiliate marketing to save themselves.

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Are you using these Social media trends of 2017?

 Are you aware of these social media trends?

It’s June 2017. Six months have almost passed in this rapidly paced year and six more to go.

Here are some of the most useful social media trends-

  • Stories

Today we see stories everywhere. Taking ‘inspiration’ from Snapchat, we see stories everywhere today. By everywhere we mean, Instagram, Facebook and Whatsapp. Come on, we are either here or nowhere else! So it’s important to create, share and make people talk about ‘your stories’.

Continue reading “Are you using these Social media trends of 2017?”



According to Google, on an average, it now processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Google alone has a 65% market share in desktop searches & 95% in mobile searches. Hence the term, “Google it!”. More people on mobile are using the internet than on their desktops & this number is only to rise in multiples with years to come. Continue reading “THE WHY, HOW and WHAT OF SEO! Part I”

Google Ads VS Facebook Ads: Which of these is the best advertising media that will get you leads in India!

best marketing media: google vs. facebook

Which is the best advertising media?

Whether you’re new or well-versed in digital marketing, the ever so asked question is, which is the best advertising media to get the maximum returns for your marketing campaigns. Out of these, the two most pegged against rivals are Google and Facebook.

Google, on an average, gets 50,000+ searches PER SECOND!

Facebook has a database of more than 170 Cr ACTIVE users.

With these stats, it’s just very difficult to decide which of the two will be the best fit for your product/service. Or is it? Let’s make it simple.

Continue reading “Google Ads VS Facebook Ads: Which of these is the best advertising media that will get you leads in India!”