Category: Digital Marketing

Blog

Digital Marketing in Pandemic, a Game Changer.

Your customers may no longer be on streets or in offices or in the community where you usually find them, but they are on their screens. Which means your services can still find them.   OOH (out of home) advertising like billboards have much lower exposure due to people staying at home. Event marketing has come…
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digital-marketing-covid-19

To invest or not to invest in Digital Marketing during Covid-19 pandemic? That is the question.

And suddenly it seems like the world stands still. Covid-19 has changed the global scenario. Economic slowdown. Stock market crashed. Businesses are facing a lot of challenges in this pandemic.  But, This too shall pass. However, it’s observed that companies are squeezing their marketing budget to save the costs.  Considering the customers’ mindset in this…
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social-media

Why Ignoring Social Media Is Bad For Your Business?

Unless you’ve been living under a rock (or in denial), you’ll know how important Social Media platforms are and how integral they have become in our lives. Just to clear the air:“Websites and applications that enable users to create and share content or to participate in social networking are called Social media” They have become…
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How to use Instagram for Business

How to use Instagram for Business

You’ve probably heard about how social media is taking brands to newer heights, but have you wondered how? It’s simple. The answer is DATA. With millions of people logging in every second of the day, you have a chance to be present on their favorite destination, phones. So, How to use Instagram for business? Social…
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Guidelines to Write SEO Friendly Content

Guidelines to Write SEO Friendly Content

Before we jump to the guidelines to write SEO friendly content, let’s talk about what exactly is SEO and why do you need to do it anyway. SEO is a commonly used term in digital marketing and is an abbreviation for Search Engine Optimization. This is a process of affecting the online visibility of a…
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Backstage to an Agency Writer’s Blogs.

A blog is something that brings the content and copywriting skills together in a writer in any agency. A content writer will effortlessly write the body of the blog, once he/she understands the brief. Faster, if it’s a blog for an existing client. It is a 450-800 word long, boring article that talks about the…
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how to start affiliate marketing

How to start Affiliate Marketing?

Affiliate Marketing is a term that is thrown around a lot nowadays with 9/10 marketers saying that it is very vital to their communication strategy. We are going to discuss how to start affiliate marketing. It is one of the oldest strategies and yet it’s importance has increased now more than ever. With organic reach…
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Are you using these Social media trends of 2017?

 Are you aware of these social media trends? It’s June 2017. Six months have almost passed in this rapidly paced year and six more to go. Here are some of the most useful social media trends- Stories Today we see stories everywhere. Taking ‘inspiration’ from Snapchat, we see stories everywhere today. By everywhere we mean, Instagram,…
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THE WHY, HOW and WHAT OF SEO! Part I

According to Google, on an average, it now processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Google alone has a 65% market share in desktop searches & 95% in mobile searches. Hence the term, “Google it!”. More people on mobile…
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Google Ads VS Facebook Ads: Which of these is the best advertising media that will get you leads in India!

Which is the best advertising media? Whether you’re new or well-versed in digital marketing, the ever so asked question is, which is the best advertising media to get the maximum returns for your marketing campaigns. Out of these, the two most pegged against rivals are Google and Facebook. Google, on an average, gets 50,000+ searches PER…
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