Advertising is legalized lying?

  Here’s why we disagree with H.G. Wells who says, ‘Advertising is legalised lying’- Advertising is an always-awesome field. Here, we help brands achieve the pinnacle of success through effective communication. For the same, we have writers, designers, photographers, videographers, consultants and many more creative geniuses. Each of these brainiacs has something or the else…
Read more

Tax Exempted Sanitary Napkins. Need of the hour!

Sindoor is Tax Exempted, but not Sanitary Napkins!  *Inspired by true events* The country wants women to be married but not sanitary. Is it? The recent declaration of GST on sanitary napkins is drawing the attention of people from all areas of the country. And why shouldn’t it?

Viral Content in the making…

Are you looking to get that ‘Viral’ tag on your content? Always trying to figure that out, every time you want to put out something? Well, there are some points which might, if not surely, take you there.

THE WHY, HOW and WHAT OF SEO! Part I

According to Google, on an average, it now processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Google alone has a 65% market share in desktop searches & 95% in mobile searches. Hence the term, “Google it!”. More people on mobile…
Read more

Google Ads VS Facebook Ads: Which of these is the best advertising media that will get you leads in India!

Which is the best advertising media? Whether you’re new or well-versed in digital marketing, the ever so asked question is, which is the best advertising media to get the maximum returns for your marketing campaigns. Out of these, the two most pegged against rivals are Google and Facebook. Google, on an average, gets 50,000+ searches PER…
Read more

Online Video Marketing: 6 reasons why videos will help you get sales in India.

If a picture can speak a thousand words then a video, well it can get you 1000 sales! With this, there are 6 more reasons why I believe online video marketing is the best thing to get sales for your brand. Here they are: 1) We Indians love stories: We’ve grown up on them & we…
Read more

Try New Advertising Techniques | Sex or Fear?

New Advertising Techniques: The tried and tested way of making ads work, scare them and services will be hired, entice them and products will fly off the shelf. The ad companies now should try new advertising techniques! People use the same techniques & thought processes instead of new advertising techniques  to create advertising concepts, why because it…
Read more