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Word of Mouth, the neglected Game Changer

WOM, we marketers call it. It looks short and simple. But boy, does it have amazing effects on product promotion! People who speak, share an opinion on a product and disperse information about it, that’s essentially what Word of Mouth is. Here are some reasons why it can be the Game Changer for your product-

Santary pads vs condoms

Why aren’t sanitary pads tax-free! Why, India?

Sanitary pads are offering extra long wings, the tax system is more than willing to cut these wings off! Why India, why? Earlier, we raised our voices on sindoor and bangles becoming free and not sanitary pads. Today, after the implementation of the new tax system, GST (no need for any introduction there, right?), we…
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Are you using these Social media trends of 2017?

 Are you aware of these social media trends? It’s June 2017. Six months have almost passed in this rapidly paced year and six more to go. Here are some of the most useful social media trends- Stories Today we see stories everywhere. Taking ‘inspiration’ from Snapchat, we see stories everywhere today. By everywhere we mean, Instagram,…
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Advertising is legalized lying?

  Here’s why we disagree with H.G. Wells who says, ‘Advertising is legalised lying’- Advertising is an always-awesome field. Here, we help brands achieve the pinnacle of success through effective communication. For the same, we have writers, designers, photographers, videographers, consultants and many more creative geniuses. Each of these brainiacs has something or the else…
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Tax Exempted Sanitary Napkins. Need of the hour!

Sindoor is Tax Exempted, but not Sanitary Napkins!  *Inspired by true events* The country wants women to be married but not sanitary. Is it? The recent declaration of GST on sanitary napkins is drawing the attention of people from all areas of the country. And why shouldn’t it?

Viral Content in the making…

Are you looking to get that ‘Viral’ tag on your content? Always trying to figure that out, every time you want to put out something? Well, there are some points which might, if not surely, take you there.


According to Google, on an average, it now processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Google alone has a 65% market share in desktop searches & 95% in mobile searches. Hence the term, “Google it!”. More people on mobile…
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Google Ads VS Facebook Ads: Which of these is the best advertising media that will get you leads in India!

Which is the best advertising media? Whether you’re new or well-versed in digital marketing, the ever so asked question is, which is the best advertising media to get the maximum returns for your marketing campaigns. Out of these, the two most pegged against rivals are Google and Facebook. Google, on an average, gets 50,000+ searches PER…
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Online Video Marketing: 6 reasons why videos will help you get sales in India.

If a picture can speak a thousand words then a video, well it can get you 1000 sales! With this, there are 6 more reasons why I believe online video marketing is the best thing to get sales for your brand. Here they are: 1) We Indians love stories: We’ve grown up on them & we…
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Try New Advertising Techniques | Sex or Fear?

New Advertising Techniques: The tried and tested way of making ads work, scare them and services will be hired, entice them and products will fly off the shelf. The ad companies now should try new advertising techniques! People use the same techniques & thought processes instead of new advertising techniques  to create advertising concepts, why because it…
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