Is Elon Musk the Tony Stark of Today?

Geniuses, Billionaires, Playboys, Philanthropists. It’s uncanny how these 2 are so related, it almost feels as if Elon slips into his Iron Man suit when no one is watching and takes it out for a joyride. The South African entrepreneur did not have a real purpose until he was sucked into a dark cave of…
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Backstage to an Agency Writer’s Blogs.

A blog is something that brings the content and copywriting skills together in a writer in any agency. A content writer will effortlessly write the body of the blog, once he/she understands the brief. Faster, if it’s a blog for an existing client. It is a 450-800 word long, boring article that talks about the…
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how to start affiliate marketing

How to start Affiliate Marketing?

Affiliate Marketing is a term that is thrown around a lot nowadays with 9/10 marketers saying that it is very vital to their communication strategy. We are going to discuss how to start affiliate marketing. It is one of the oldest strategies and yet it’s importance has increased now more than ever. With organic reach…
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Word of Mouth, the neglected Game Changer

WOM, we marketers call it. It looks short and simple. But boy, does it have amazing effects on product promotion! People who speak, share an opinion on a product and disperse information about it, that’s essentially what Word of Mouth is. Here are some reasons why it can be the Game Changer for your product-

Santary pads vs condoms

Why aren’t sanitary pads tax-free! Why, India?

Sanitary pads are offering extra long wings, the tax system is more than willing to cut these wings off! Why India, why? Earlier, we raised our voices on sindoor and bangles becoming free and not sanitary pads. Today, after the implementation of the new tax system, GST (no need for any introduction there, right?), we…
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Are you using these Social media trends of 2017?

 Are you aware of these social media trends? It’s June 2017. Six months have almost passed in this rapidly paced year and six more to go. Here are some of the most useful social media trends- Stories Today we see stories everywhere. Taking ‘inspiration’ from Snapchat, we see stories everywhere today. By everywhere we mean, Instagram,…
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Advertising is legalized lying?

  Here’s why we disagree with H.G. Wells who says, ‘Advertising is legalised lying’- Advertising is an always-awesome field. Here, we help brands achieve the pinnacle of success through effective communication. For the same, we have writers, designers, photographers, videographers, consultants and many more creative geniuses. Each of these brainiacs has something or the else…
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Tax Exempted Sanitary Napkins. Need of the hour!

Sindoor is Tax Exempted, but not Sanitary Napkins!  *Inspired by true events* The country wants women to be married but not sanitary. Is it? The recent declaration of GST on sanitary napkins is drawing the attention of people from all areas of the country. And why shouldn’t it?

Viral Content in the making…

Are you looking to get that ‘Viral’ tag on your content? Always trying to figure that out, every time you want to put out something? Well, there are some points which might, if not surely, take you there.


According to Google, on an average, it now processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Google alone has a 65% market share in desktop searches & 95% in mobile searches. Hence the term, “Google it!”. More people on mobile…
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