Why aren’t sanitary pads tax-free! Why, India?

Santary pads vs condoms

Sanitary pads are offering extra long wings, the tax system is more than willing to cut these wings off!

Why India, why?

Earlier, we raised our voices on sindoor and bangles becoming free and not sanitary pads. Today, after the implementation of the new tax system, GST (no need for any introduction there, right?), we are surprised even more. It is clear that the Government of India wants people to have free safe sex, as condoms and contraceptives have become tax-free. But sanitary pads have still not managed to become tax-free. They still fall under the 12% tax bracket of GST.

Continue reading “Why aren’t sanitary pads tax-free! Why, India?”

Advertising is legalized lying?

 

Here’s why we disagree with H.G. Wells who says, ‘Advertising is legalised lying’-

Advertising is an always-awesome field.

Here, we help brands achieve the pinnacle of success through effective communication. For the same, we have writers, designers, photographers, videographers, consultants and many more creative geniuses. Each of these brainiacs has something or the else to offer which helps the brand catch attention of the audience. Once a brand is seen or heard, it gets stored into the subconscious mind. This small fragment of the memory helps the target audience decide whilst making a purchase. Continue reading “Advertising is legalized lying?”

Try New Advertising Techniques | Sex or Fear?

New Advertising Techniques
New Advertising Techniques

New Advertising Techniques:

The tried and tested way of making ads work, scare them and services will be hired, entice them and products will fly off the shelf. The ad companies now should try new advertising techniques!

People use the same techniques & thought processes instead of new advertising techniques  to create advertising concepts, why because it works, yes!  No?

We need to grab some attention as competition in services and products keeps on increasing, people want more for less and we end up pleasing them, forgetting why we are doing business in the first place. Continue reading “Try New Advertising Techniques | Sex or Fear?”