Why aren’t sanitary pads tax-free! Why, India?

Santary pads vs condoms

Sanitary pads are offering extra long wings, the tax system is more than willing to cut these wings off!

Why India, why?

Earlier, we raised our voices on sindoor and bangles becoming free and not sanitary pads. Today, after the implementation of the new tax system, GST (no need for any introduction there, right?), we are surprised even more. It is clear that the Government of India wants people to have free safe sex, as condoms and contraceptives have become tax-free. But sanitary pads have still not managed to become tax-free. They still fall under the 12% tax bracket of GST.

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Are you using these Social media trends of 2017?

 Are you aware of these social media trends?

It’s June 2017. Six months have almost passed in this rapidly paced year and six more to go.

Here are some of the most useful social media trends-

  • Stories

Today we see stories everywhere. Taking ‘inspiration’ from Snapchat, we see stories everywhere today. By everywhere we mean, Instagram, Facebook and Whatsapp. Come on, we are either here or nowhere else! So it’s important to create, share and make people talk about ‘your stories’.

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Advertising is legalized lying?

 

Here’s why we disagree with H.G. Wells who says, ‘Advertising is legalised lying’-

Advertising is an always-awesome field.

Here, we help brands achieve the pinnacle of success through effective communication. For the same, we have writers, designers, photographers, videographers, consultants and many more creative geniuses. Each of these brainiacs has something or the else to offer which helps the brand catch attention of the audience. Once a brand is seen or heard, it gets stored into the subconscious mind. This small fragment of the memory helps the target audience decide whilst making a purchase. Continue reading “Advertising is legalized lying?”

THE WHAT, WHY & HOW OF SEO! Part I.

The-What-Why-and-How-of-SEO

According to Google, on an average, it now processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Google alone has a 65% market share in desktop searches & 95% in mobile searches. Hence the term, “Google it!”. More people on mobile are using the internet than on their desktops & this number is only to rise in multiples with years to come. Continue reading “THE WHAT, WHY & HOW OF SEO! Part I.”

Google Ads VS Facebook Ads: Which of these is the best advertising media that will get you leads in India!

best marketing media: google vs. facebook

Which is the best advertising media?

Whether you’re new or well-versed in digital marketing, the ever so asked question is, which is the best advertising media to get the maximum returns for your marketing campaigns. Out of these, the two most pegged against rivals are Google and Facebook.

Google, on an average, gets 50,000+ searches PER SECOND!

Facebook has a database of more than 170 Cr ACTIVE users.

With these stats, it’s just very difficult to decide which of the two will be the best fit for your product/service. Or is it? Let’s make it simple.

Continue reading “Google Ads VS Facebook Ads: Which of these is the best advertising media that will get you leads in India!”

Online Video Marketing: 6 reasons why videos will help you get sales in India.

Online Video Marketing

If a picture can speak a thousand words then a video, well it can get you 1000 sales! With this, there are 6 more reasons why I believe online video marketing is the best thing to get sales for your brand. Here they are:

1) We Indians love stories:
We’ve grown up on them & we can never get enough of them. Video stories are not only easy to understand but are highly engaging. Plus you can share tons of information via a video, because it’s easier for the human mind to register videos, increasing recall value.

2) Videos increase engagement:
Your customer is 65% more likely to engage in your services after viewing your video compared to any other medium. More than 80% mobile users share videos they see & like. 35% internet users trust brands more that have videos listed. Having an online video marketing plan is likely to increase conversion rates by almost 75%. I rest my case on this point. Continue reading “Online Video Marketing: 6 reasons why videos will help you get sales in India.”

Try New Advertising Techniques | Sex or Fear?

New Advertising Techniques
New Advertising Techniques

New Advertising Techniques:

The tried and tested way of making ads work, scare them and services will be hired, entice them and products will fly off the shelf. The ad companies now should try new advertising techniques!

People use the same techniques & thought processes instead of new advertising techniques  to create advertising concepts, why because it works, yes!  No?

We need to grab some attention as competition in services and products keeps on increasing, people want more for less and we end up pleasing them, forgetting why we are doing business in the first place. Continue reading “Try New Advertising Techniques | Sex or Fear?”