Affiliate Marketing is a term that is thrown around a lot nowadays with 9/10 marketers saying that it is very vital to their communication strategy. We are going to discuss how to start affiliate marketing. It is one of the oldest strategies and yet it’s importance has increased now more than ever. With organic reach on Facebook is decreasing day by day and customer acquisition costs going through the roof, marketers have reached out to affiliate marketing to save themselves.
WOM, we marketers call it. It looks short and simple. But boy, does it have amazing effects on product promotion!
People who speak, share an opinion on a product and disperse information about it, that’s essentially what Word of Mouth is. Here are some reasons why it can be the Game Changer for your product-
Sanitary pads are offering extra long wings, the tax system is more than willing to cut these wings off!
Why India, why?
Earlier, we raised our voices on sindoor and bangles becoming free and not sanitary pads. Today, after the implementation of the new tax system, GST (no need for any introduction there, right?), we are surprised even more. It is clear that the Government of India wants people to have free safe sex, as condoms and contraceptives have become tax-free. But sanitary pads have still not managed to become tax-free. They still fall under the 12% tax bracket of GST.
Are you aware of these social media trends?
It’s June 2017. Six months have almost passed in this rapidly paced year and six more to go.
Here are some of the most useful social media trends-
Today we see stories everywhere. Taking ‘inspiration’ from Snapchat, we see stories everywhere today. By everywhere we mean, Instagram, Facebook and Whatsapp. Come on, we are either here or nowhere else! So it’s important to create, share and make people talk about ‘your stories’.
Here’s why we disagree with H.G. Wells who says, ‘Advertising is legalised lying’-
Advertising is an always-awesome field.
Here, we help brands achieve the pinnacle of success through effective communication. For the same, we have writers, designers, photographers, videographers, consultants and many more creative geniuses. Each of these brainiacs has something or the else to offer which helps the brand catch attention of the audience. Once a brand is seen or heard, it gets stored into the subconscious mind. This small fragment of the memory helps the target audience decide whilst making a purchase. Continue reading “Advertising is legalized lying?”
Sindoor is Tax Exempted, but not Sanitary Napkins!
*Inspired by true events*
The country wants women to be married but not sanitary. Is it? The recent declaration of GST on sanitary napkins is drawing the attention of people from all areas of the country. And why shouldn’t it?
Are you looking to get that ‘Viral’ tag on your content? Always trying to figure that out, every time you want to put out something? Well, there are some points which might, if not surely, take you there. Continue reading “Viral Content in the making…”
According to Google, on an average, it now processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Google alone has a 65% market share in desktop searches & 95% in mobile searches. Hence the term, “Google it!”. More people on mobile are using the internet than on their desktops & this number is only to rise in multiples with years to come. Continue reading “THE WHY, HOW and WHAT OF SEO! Part I”
Which is the best advertising media?
Whether you’re new or well-versed in digital marketing, the ever so asked question is, which is the best advertising media to get the maximum returns for your marketing campaigns. Out of these, the two most pegged against rivals are Google and Facebook.
Google, on an average, gets 50,000+ searches PER SECOND!
Facebook has a database of more than 170 Cr ACTIVE users.
With these stats, it’s just very difficult to decide which of the two will be the best fit for your product/service. Or is it? Let’s make it simple.
If a picture can speak a thousand words then a video, well it can get you 1000 sales! With this, there are 6 more reasons why I believe online video marketing is the best thing to get sales for your brand. Here they are:
1) We Indians love stories:
We’ve grown up on them & we can never get enough of them. Video stories are not only easy to understand but are highly engaging. Plus you can share tons of information via a video, because it’s easier for the human mind to register videos, increasing recall value.
2) Videos increase engagement:
Your customer is 65% more likely to engage in your services after viewing your video compared to any other medium. More than 80% mobile users share videos they see & like. 35% internet users trust brands more that have videos listed. Having an online video marketing plan is likely to increase conversion rates by almost 75%. I rest my case on this point. Continue reading “Online Video Marketing: 6 reasons why videos will help you get sales in India.”